Official supplier to men
American Crew leads the way in men’s grooming. With a passionate commitment to men’s grooming, our purpose is to bring men a great new experience and provide them with innovative ways of incorporating style into their everyday lives. American Crew UK recognises the number of men that are concerned with their appearance and who want to look their very best. Don’t forget to check out our best selling American Crew Fibre which gives a strong pliable hold with a matte finish.
Be extraordinary, be anti-ordinary
Fudge is more than a great hair care range - it's a culture! The Fudge culture is what you want it to be; a state of mind, a lifestyle or simply a reflection of how you feel at that particular moment in time and space. Fudge gives great styling results and is trusted by hairdressers and barbers worldwide.
Fudge continues the creation of exceptional hair care products that has earnt them a world-leading label. Fudge's styling range contains putties, clays, gels, pastes, cements, sprays and gums, each designed to help your create a unique style that will be envied by all.
d:fine your style
d:fi products and culture are all about bringing out your individual spirit. It doesn’t matter whether you are old, young or somewhere in between, if you are fascinated by pop culture, the power of change and the energy of youth then try d:fi products and spend a little time re-inventing yourself!
The name of d:fi was or originally born out of the word modify. The concept was to create a simple line of products that encouraged modification of one's look, one's attitude, one's environment, and most importantly the perceptions of others. As users embraced the products, the name d:fi started to be connected to the word defiant, not anger filled defiance, rather, the sentiment that questions the norm and begs to re-evaluate the status quo.
So, as you go forward in life, we encourage you to d:fi stereotypes, d:fi homogenisation, d:fi the status quo, d:fi who you are today and become the person you want to be tomorrow. Most importantly… have fun with who you are and don't take things too seriously.